Guru Project :: Services :: Publicity

An extremely important marketing tool for any project is the use of a publicist. This assures that the record will be serviced by the press in a timely manner, and that all requests for interviews and/or any other promotional materials will be addressed immediately.

We work with a number of individual publicists and firms to fit both your budgetary and demographic parameters. We use our established contacts to shop your project out to those that will best fulfill the specific criteria of the project. We are able to bid your project out, find the correct publicist for you, and then maintain quality control throughout the campaign.

Our publicity campaigns are rarely stand-alone. In the majority of cases, we serve clients by bundling other services such as radio, marketing and tour initiatives for the most effective results. We maintain constant communication with the publicist(s) working your project, with allows our team to take advantage of opportunities as they present themselves.

Pricing Estimate:

Independent publicists can charge anywhere from $2,000-$5,000 per project, depending upon the scope and duration of the press campaign. And if you are planning on a medium-sized press servicing (say, 300 individual genre-specific writers and magazines) be sure to budget approximately another $600 for the packaging and shipping.