Guru Project

Guru Project :: Services :: Radio Promotion

We have worked with numerous radio promoters over the last two decades and "quarterbacked" multi-promoter national campaigns that have garnered clients Billboard-ranked albums and hundreds of Billboard reporting stations. The promoters that we work closely with have personal relationships with the majority of their contacts at each station and know how to create priority for your record to get the best results.

The founders of the Guru Project were among the first individuals to challenge the stranglehold that the major labels had over access to radio stations. In 1998, Chris Pati broke through these barriers and was able to garner adds and marketshare in major urban U.S. markets, as well as official adds on Top 50 BDS and Mediabase stations, which was unheard of for an independent label at that time. We continue to use this experience to your advantage when conducting your radio campaign to maximize your results. We constantly monitor your campaign and receive detailed reports weekly that allow us to make marketing, tour and promotional decisions based on response levels in different areas.

Airplay Direct

Guru Project's strategic partner, Airplay Direct, is a digital delivery system for artists and record labels to safely, securely and efficiently deliver their music directly to radio stations around the world. This partnership extends Guru Project's ability to efficiently build careers in a deliberate manner and enhances the promotion of our ability to deliver clients content on a global scale.

We use Airplay Direct to "Preheat" promotional campaigns to make global radio promoters aware of content.

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Pricing Estimate*

National radio campaigns, depending on the genre specialty, can be up to 300 stations. Pricing starts at $375 a week for 12 week national campaign.

*Pricing does not include shipping and packaging costs.